Died On This Date (August 25, 2009) Berle Adams / Former Label Executive & Agent
themusicsover Berle Adams (Born Beryl Adasky)
June 11, 1917 – August 25, 2009
Berle Adams was a longtime music industry executive who, through his career was Vice President of MCA and co-founded Mercury Records. Adams began his career as an agent, representing such acts as Coleman Hawkins and Louis Jordan. He later formed his own agency as well as a couple of publishing companies. In 1945, he co-founded Mercury Records, quickly releasing hits by the likes of Vic Damone and Frankie Laine. In 1950, Lew Wasserman hired Adams at MCA where he stayed for the next two decades, working mostly in television. While with MCA, Adams formed Uni Records who signed the Who, Neil Diamond and Elton John to name a few. In 1971, Adams left MCA to work for the William Morris Agency. Berle Adams passed away on August 25, 2009 at the age of 92.
Brian Cole’s first foray into show business was as a stand-up comic and actor, eventually joining the Association as bassist. The group had two pop hits with “Along Comes Mary” and “Cherish.” Their other claim to fame was that the were the opening act for the legendary 1967 Monterey Pop Festival which first introduced many to the Who, 
Mama Cass, as she was known, is best remembered as one of the singing women of ’60s folk rock band, The Mamas & The Papas. She, along with Michelle Philips, 
