Died On This Date (December 18, 2010) Clay Cole / Popular American Rock & Roll TV Host
themusicsover Clay Cole
January 1, 1938 – December 18, 2010
Clay Cole was a pioneering ’60s New York City rock ‘n roll television show host who, outside of perhaps Ed Sullivan, showcased more rising rock stars than anyone of his era. At its peak, The Clay Cole Show aired six nights a week and played host to a who’s who of rock and R&B stars. What was particularly unique about the show, which aired from 1959 to 1968, was that Cole, who was just 21 years old, was as much of the fun as the show’s teenage dancers. It was on The Clay Cole Show that American teens first caught a glimpse of the likes of Neil Diamond, Simon & Garfunkel, Chubby Checker (who debuted “The Twist” – both song AND dance on the program), Dionne Warwick, and the Rolling Stones. Of special note, that particular episode featured both the Stones AND the Bealtes, making it the first and only time that has ever happened. The show also featured many future legends of comedy for their television debut. That list includes George Carlin and Richard Pryor. When tastes in popular music began to gravitate toward psychedelic rock in the late ’60s, Cole ended the show, even though it was just peaking in popularity. After the program ended, Cole went on to be a successful producer, writer and director for television. He won two Emmys as a producer. Clay Cole died of a heart attack on December 18, 2010. He was 72.
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