Died On This Date (October 3, 2012) Danny Sims / Music Executive; Managed Bob Marley
themusicsover Danny Sims
DOB Unknown – October 3, 2012
Danny Sims was a successful American music executive who is perhaps best remembered for being instrumental in the success of Bob Marley. Born in Mississippi, Sims eventually settled in New York City, where in 1965, he and business partner, Johnny Nash launched JAD Records. During that period, Sims traveled back and forth to Jamaica with several American soul singers to record. One of them was Nash who had a huge hit with “I Can See Clearly Now” in 1972. Nash was reportedly the first American to record in Jamaica. In 1967, Sims signed Bob Marley and the Wailers (the Wailers at the time being, Bunny Livingston and Peter Tosh) to their first recording contract. Sims has been acknowledged for refining Marley and his band mates for the world stage and studio in those early years. Sims recorded hundreds of early tracks with the Wailers , many of which have still yet to be released. In 1972, Sims sold Marley’s contract to Chris Blackwell, and in doing so, unknowingly launched the modern age of reggae music. Blackwell, of course, helped turn Marley into a superstar by teaching him to think beyond reggae and present himself as a rock star. Meanwhile, Sims went on to find success with JAD Records (thanks in part to future Marley “rarity” collections) as well as with his Cayman Publishing company. Sims joined forces with Marley again as his manager, but the singer died of cancer shortly thereafter. Danny Sims as 72 when he died of colon cancer on October 3, 2012.
Bob Marley was a Jamaican musician and singer-songwriter who is widely recognized for bringing reggae music to the rest of the world. He is arguable the most beloved performer of reggae. His greatest hits album, Legend, is the biggest selling reggae album of all times, selling a staggering 20 million copies. in 1963, producer 
Carlton Barrett was a reggae drummer and songwriter as well as brother of Aston “Family Man” Barrett. The Barrett brothers started out together, forming a session band first called Soul Mates, then Rhythm Force and finally the Hippy Boys that featured Max Romeo on vocals. By the early ’70s, the Hippy Boys were officially the house band for the great Lee “Scratch” Perry who renamed them the Upsetters. Barrett played behind Perry on some of reggae’s greatest instrumentals, such as “Clint Eastwood” and “Cold Sweat.” It was around this time that Barrett brothers met 
