Died On This Date (March 13, 2009) Alan W. Livingston / Signed The Beatles to Capitol Records
themusicsover Alan W. Livingston
October 15, 1917 – March 13, 2009
Alan W. Livingston was the executive with Capitol Records who played a significant role in bringing two future pop culture icons to the world. First in 1946, he created the character, Bozo The Clown for a series of children’s records and sing-along books. It was his first duty at the fledgling company and it was the very first such learning tool for children. He has been credited for building the company from its $6 million a year beginnings into one of the industry’s powerhouses taking in over $100 million a year. When he was president during the ’60s, he led the company down a the path of rock ‘n roll by signing the likes of the Beach Boys, the Band, and his most celebrated “discovery,” the Beatles. Alan Livingston was 91 when he passed away on March 13, 2009.