Steve Popovich
July 6, 1942 -June 8, 2011
Steve Popovich was a long-time music industry powerhouse who, over a career that spanned some 50 years wore many hats. He started in the Columbia Records warehouse in 1962, and quickly moved into radio promotion, sales, TV promotion and even inventory control. In those early years, he helped promote the likes of Blood, Sweat & Tears, Simon & Garfunkel, and Paul Revere & The Raiders. In 1972, he became Columbia’s Vice President of Promotion – appointed by Clive Davis. At just 26, he was the youngest VP there ever. In 1974, he moved over to Epic Records where he helped launch the careers of Boston, Cheap Trick, and Ted Nugent, to name just a few. In 1977, Popovich founded Cleveland International Records where he would release Meat Loaf’s landmark album Bat Out Of Hell, which went on to sell upwards of 40 million copies during an era when most new releases sold at best, 5000 copies. He later went on to work as Sr Vice President at Polygram Nashville where he was responsible for numerous other successes. In recent years, Popovich found himself embroiled in a legal battle with Sony Music over royalties and failure to put the Cleveland International logo on millions of CDs. Steve Popovich died of an apparent heart attack on June 8, 2011. He was 69.
Thanks to John Harrison and Ed Maxin for the assist
This is a man who has gone before his time. He had so much more he wanted to do. He knew this was coming at him but he worked hard to fight it, keeping religiously to a plant based diet and extending his life way beyond the Doctors prognosis.
Very sad.
Rest in peace Steve, though I doubt you will until you see your Autobiography published.