DOB Unknown – October 3, 2012
Danny Sims was a successful American music executive who is perhaps best remembered for being instrumental in the success of Bob Marley. Born in Mississippi, Sims eventually settled in New York City, where in 1965, he and business partner, Johnny Nash launched JAD Records. During that period, Sims traveled back and forth to Jamaica with several American soul singers to record. One of them was Nash who had a huge hit with “I Can See Clearly Now” in 1972. Nash was reportedly the first American to record in Jamaica. In 1967, Sims signed Bob Marley and the Wailers (the Wailers at the time being, Bunny Livingston and Peter Tosh) to their first recording contract. Sims has been acknowledged for refining Marley and his band mates for the world stage and studio in those early years. Sims recorded hundreds of early tracks with the Wailers , many of which have still yet to be released. In 1972, Sims sold Marley’s contract to Chris Blackwell, and in doing so, unknowingly launched the modern age of reggae music. Blackwell, of course, helped turn Marley into a superstar by teaching him to think beyond reggae and present himself as a rock star. Meanwhile, Sims went on to find success with JAD Records (thanks in part to future Marley “rarity” collections) as well as with his Cayman Publishing company. Sims joined forces with Marley again as his manager, but the singer died of cancer shortly thereafter. Danny Sims as 72 when he died of colon cancer on October 3, 2012.